Yellow Tail Wines, Multiple Campaigns
Role: Art Direction, Design
Media: in-store signage, interactive digital projections, billboards, trailer wrap, prize wheel, downloadable premium
These materials were completed for multiple campaigns. In addition to standard display signage, I created projected billboards in cities across Canada where people could text a toast to their friends with the chance of being displayed in prime time on these billboards (article). As an add-on to a holiday Facebook campaign, I created a downloadable premium for people to knit their own 'tacky holiday sweater' for their wine bottles.