Heart & Stroke, DRTV
Role: Art Direction
With the recent rebrand of Heart & Stroke, they were looking to grow their monthly donor base. Through DTRV, I leveraged the insight that when you lose someone, you hold onto whatever's left of them (photos, clothing that smells like them, and in this case, a saved voicemail message). The spot drove to a conversion landing page and was quite successful - Heart & Stroke had ten times the number of monthly donors sign up than in the year prior.