CUSO International, Stewardship
Role: Art Direction, Design
Media: DM package, video, landing page skin, email series
The goal of this package was not only to thank newly acquired donors, but to inform and engage them further on the work CUSO does around the world so that they would be more likely to donate again when asked. The insight that drove the creative and messaging was around partnerships—CUSO International’s work is only made possible through partnerships around the world, and donors are a critical partner in this work.