CUSO International, Maternal Health Campaign
Role: Art Direction, Design
Media: DM packages, video, digital, landing page, email series
CUSO was looking to elevate their maternal health campaign. The key insight with this creative is that the first look between a mother and her newborn is a transformative moment. We asked donors and prospects for their help to ensure this first look wasn't their last, as the mortality rates for mothers and infants are shockingly high in developing countries.