Cancer Research Society, DRTV
Role: Art Direction, Design
Media: DRTV, digital media, social media, landing page, video, email series
The Cancer Research Society was looking to grow awareness, engage and transact with a younger audience. Through DTRV, I leveraged the insight that holidays can be an extremely difficult time when you have lost someone. The entire campaign was a digital execution–the video, digital ads and emails all drove to a conversion-based landing page and was highly successful.