ACLU, Integrated Campaign
Role: Art Direction, Design
Media: video, direct mail, digital media, email series, social media, landing page
The ACLU (American Civil Liberties Union) was in a position to significantly grow their legacy commitments from existing members. With the advent of the Trump administration their membership ballooned from 400,000 to 1.84 million people. I concepted this legacy campaign as a way persuade donors to consider the ACLU when writing their will. The ACLU wanted to demonstrate the important role they played in the advocacy for civil rights over the past 100 years and also show examples of their current fights. The entire campaign — direct mail, emails and digital ads — all drove to a landing page and was highly successful.